Marketing The Future

I took the above photo in a branch of Claire's Accessories last week.  [Bless Claire's for the service it provides to tweenies and teenagers everywhere.  All their favourite tat under one convenient roof.  And at twice the price of the nearby market stalls.]

The picture shows the cover of a notebook but there was a whole range of stationery and accessories bearing the same slogan.  And I was terribly struck by the juxtaposition of this marketing with the likely future facing the shop's target market.

British children are going to lose their rights as European citizens.  They may still Dress Italian but it will cost more to buy the stuff or to visit Italy.  To say nothing of the passport queue when they reach their destination, while the rest of Europe streams through to claim their baggage and hire their cars.

Speak French?  Well, my son has to choose GCSE options shortly.  I am encouraging the taking of a language but I begin to wonder whether Chinese or Russian might not be of more use - not that our school can offer either.  None of our children will have an automatic right to work in France, holidays there will be more expensive and if our government is to be believed (hhhmm), we will be striking deals with India, China, anywhere but Europe.

And Dream American?  They have spent their childhoods bombarded with American TV programmes and You Tube 'stars'.  But now they are being daily faced with Trump and all he has brought (!) to the world.  They see and hear the news.  (Real news, incidentally.)  My children also saw the downside of the American Dream in California last year.  Streets and streets of homeless people living in tents in San Diego.  The already tight security at the Tijuana Mexican-American border.  The sleazier side of LA.  And that was before Trump even took over.

So what should we be telling our children?  How should this marketing look, if we really have to have these sorts of slogans for children to aspire to?

Dress How You Like

Because It Is No-One Else's Business and You Don't Need to Look the Same as Everyone Else.

Speak Up For People Who Cannot Speak For Themselves

And Speak Kindly to Everyone

Dream Of A World Where Democracy Actually Works

And Where Everyone has An Equal Share of Our Planet's Resources

Not exactly catchy but far more realistic, don't you think?  I will be contacting Claire's forthwith...

[P.S.  I find that more and more I am blogging about current and possible future events.  I do still very much work on genealogy and family history.  However, I feel very strongly that our descendants' futures are now in the balance in a way which we have not seen for decades.  And sacrifices made by our ancestors are going to be torn up if we are not careful.]

No Time for Melt Downs

Last night, I had just sat down to watch the new BBC series SS:GB when I heard weeping from upstairs.  Somehow, in the space of twenty minutes, my daughter had worked herself into a complete meltdown about all manner of 'what if' scenarios.  Any of us dying or having accidents, grandparents dying, losing all our money, flooding, something happening to the dog.  Failure at SATs (don' get me started).  And Donald Trump starting World War Three.

Needless to say, I haven't yet managed to watch SS:GB.  But I was struck by the irony of dealing with such a stream of nameless but very real worries when I was supposed to watching a dramatisation of one of the ultimate 'what if's' of recent history.  What if the Germans had won World War Two?  According to this series, the British lost the Battle of Britain and things go from there - that much I saw.  Terrifying as we did come very close to this being the case.

Matt Haig, an amazing writer who I follow on Twitter, recently commented that his day now consisted of regular breaks to stop and worry about racism.  And I know what he means.  Despite the fact that in our day to day lives, we can do nothing to influence world politics, there is still a sense of worry hanging in the air.  What hideous thing will happen next?  What will the next newsflash bring?

I have been listening on Audible this week to The Romanovs by Simon Sebag-Montefiore (a history of the imperial family of Russia).  I have just reached the last chapters - an assessment of Russia's part in the World War One .  I did 'Causes of the First World War' at A Level.  It is an unbelievably complicated subject for historians and it has been fascinating to hear it from a Russian point of view.  But I have really had to stop myself from going into my own private meltdown.  So much of it still resonates today.  The machinations.  The awful influence of strange and difficult personalities.  The decades-long slide into war.  The national aims of the countries.

We 'ordinaries' are deluged with more information than our counterparts had a hundred years ago.  About people, organisations and possible outcomes.  There is a lot we still don't know but we are definitely exposed to more.  

We must try not to melt down in the face of this.  Yes, it is important to live our lives as best we can and to enjoy every day.  No, we don't know what will happen.  But we do need to use the resources available to make our views known.  All nations are still plagued with elites who wish to control our destinies.  History has many examples of ordinaries being used as cannon fodder.  Let's not let our generation or our children join that list.

Share, share, share

So what to write about in the face of seemingly endless new political crises?  And endless awards ceremonies too.  Don't get me wrong, I love a good look at the frocks for the Oscars but the build-up to that seems to be longer every year.  As do the arguments over the bias/winners/losers/participants.

Cinema is something I love.  One of the few things to survive parenthood too.  Initially, the cinema seemed a dreadful luxury - paying a sitter to go and see a film cost more than the actual tickets.  But then one of my pre-natal buddies and I struck a deal.  Take out membership of the local independent cinema (it serves alcohol - what's not to love).  Make a pact to go whenever possible.  All George Clooney and Brad Pitt films would be seen, regardless of reviews - this condition has since been amended to include Jamie Dornan and Ryan Gosling.

Once the children were old enough to go to the cinema, it was (eventually) bliss.  There were a few false starts ('Oh no! Dark, Mummy!  Really dark!').  But mainly, film has been something to share with both of them.  New films to look forward to.  Details to pick over afterwards.  (Although I have been known to nap during some of the more obscure Disney epics.)

And don't we all need things to bond over?  Whether it be a viral video from YouTube, a set of jokes, a book or a shared meal, film or outing.  I do always wonder what it must have been like in, say, Regency times.  when news travelled so slowly and books were not easy to come by.  I always love the Back In Time programmes which explore ordinary life in different ages.  I have posted about them before, in fact.

However, in these darkening times, commonalities are more important than ever.  The more people who see, for example, the US Saturday Night Live sketches of Alec Baldwin as Donald Trump, the better.  Ridicule is a powerful weapon.  On Twitter, Right wing commentators are saying that such satire is simply being performed because 'the liberals' are angry at having lost the election.

But here's a thought.  Maybe if more people had laughed at Hitler's posturing, poked fun at Mussolini, been able to share videos of the ridiculous rallies with added comedic commentaries, possibly their vile messages would have been diffused.  If not diffused then at least had a light shone upon them sooner.

[And by the way, with reference to my post last week, I have just rematched another episode of The Nazis: A Warning From History.  It talked about Hitler's refusal to deal with paperwork, his lack of concentration or interest in policy and his indolent approach to government...]

A Warning From History

I am starting to rewatch a series which I first saw a while ago.  Called The Nazis: A Warning from History, it is an excellent, if horrifying survey of the roots of Nazism and its terrible consequences.  It was first shown twenty years ago.  I don't think it is any coincidence that it is back on BBC iPlayer but I am grateful it is, however it got there.  Frankly, it should be required viewing for all adults on the planet.  Do watch it if you can.  (It used to be available on DVD too, if you cannot access iPlayer.)

There have been many mentions of Hitler and Nazism in relation to what is happening in America and Europe at the moment.  And obviously, the exact conditions which led to the rise of the Nazi party were unique and could not be repeated action for action.  But the polarisation of politics is being repeated.    Just ask the French.  Scapegoats are once again being found - immigrants, immigrants and more immigrants.  Appeasement is hovering around.  Holding  hands with Trump, Theresa May.  Really???  Bad for our country and appalling for feminism.  And our judiciaries and democratic institutions are under attack - don't get me started on examples for this.

This blog is often about lessons to be learnt from our history.  Fifty four million people died as a result of the Second World War.  Scariest lesson ever, surely.  What about the following, if you need more:

• The Nazis, in their early days, promised to strip the Jews of their German citizenships and possibly expel them from the country.  Ringing any bells with 'it is not a ban'? 
• Their slogan included 'Germany First' and 'Germany Awake!'  
• Hitler Youth members talk, during the programme, of 'World Jewry' which wanted to 'rule the world'.  The message pumped at ordinary Germans was that it was morally okay to remove the Jews from public life because they were not innocent of any wrong doing.  They were part of a worldwide conspiracy.  Anyone thinking about the terror claims of the Trump government?

I have felt bizarrely proud to see the continuing protests at what is going on.  I can't help worrying though that things are going to have to escalate a whole lot more before any real changes can come about.  The quote below refers to America but is just as true when it comes to Brexit or to the ambitions of someone like Marine Le Pen.

Keep up the pressure.  Protest as much as possible in as many ways as possible.

A Life like Melania

After a weekend of more turmoil caused by Donald Trump' administration, I wondered if I should find something else to write about today.  I actually have an idea for a different post.  But I strongly feel that in the current world political situation, numbers of voices are everything.  We must stand up and be counted or watch our nations slide back to the Thirties.  If we get bored with talking about it all, we will fall into a lethargy which will perpetuate Trump's regime and allow Europe to slide too.

So here is a voice, a thought.  Yesterday I saw a photo of a protester in New York.  Her sign said 'Without immigration, Trump would have no wives'.  Strictly speaking, he would have had Marla Maples and one child but you get the point.

Nothing has really been said about the fact that the new First Lady is an immigrant though, has it?  Not nasty stuff in the mainstream media.  (That I can find anyway. ) And this, it seems to me, is because in a civilised multi-cultural society, we don't comment on such things.  A person's background does not define them.  My children have acquaintances with parents from various countries.  Some of these children themselves were not born in the UK.  My husband and I both have immigrants in our family histories.   No Western country is 'pure bred' despite the Nazis' best efforts.

Melania Trump only became a permanent US resident in 2001.  Probably less time than a lot of the people currently fearing for their residencies simply because of their religion.  She is the first foreign-born First Lady since 1825.  But in normal circumstances, who cares?  She went to the US to make a home and a new life.  Without commenting on who she chose to make that life with (!), we can definitely say that she was entitled to do so.  But so are others, regardless of religion or colour or sex.  Those things shape us and contribute to our identities but should never be a factor in where we can go, who we can see or what we can do with our lives. 

As I said last week, we need momentum now.  Keep protesting, keeping sharing the petitions and the latest news, keep fighting back.  Our ancestors knew right from wrong and they fought the Nazis.  It is a short step from banning people and curtailing their rights to imprisonment or worse.  It has happened before and must not happen again.

Bubble Momentum

We were told, after Brexit, to get out of our bubbles.  Apparently, we were all only preaching to the converted.  Both in person and on social media.  Looking at my own posts, I definitely felt this to be true on social media.  I had shared and shared stuff in favour of Remain.  But actually I was just exchanging stuff with like-minded individuals.  Not changing anyone's mind.  

I always worry about tweeting something which accidentally attracts mass vitriol.  I don't know who I think I am going to reach, in that vast twittering ether but anyway.  I have, however, been making a point of reading more of the 'opposition' social media traffic. It is mostly, in my opinion, horrific.  The opinions being expressed are the antithesis of my own feelings.

But it is quite clear that many of these people are just as well organised as the more liberal-minded of us.  And their lack of empathy for others means they are far more likely to use the most appalling language and to express the most outrageous opinions on social media.  A mass of shock jocks, vying to cause the most offence.  Led by Trump, whose position gives permission for such behaviour by others.  People who believe in fairness and honesty are more reluctant to offend in my experience.

Some of the tweets and other pronouncements rejoicing at the end of Obama's presidency and the installation of Trump have been sickening in their ferocity.  I am not for a minute suggesting fighting fire with fire.  But the opposition does need to organise.  The same needs to happen in the UK.  It is not just about lack of effective political opposition anymore.  It is about developing a presence, a language which will appeal to those tempted by racism, sexism, etc.  Piers Morgan and Katie Hopkins, for example, are despicable but their voices are being heard.

The Women's Marches this last weekend were angry enough and well organised enough to be a start.  Momentum is now the key.  In the US, Trump forms a focus for the anger.  In Europe we need to turn our focus onto the Far Right and organise before it is too late.  Trump is in power and it is going to take quite something to unseat him.  In Europe we have an opportunity to prevent his like from gaining power in the first place.  And that means coming out of our bubbles fighting.

Hold On

For the last few months - and for many reasons -  I have been doing some work on myself, for want of a better phrase.  Rest assured, I have not been dabbling in plastic surgery.  It has been more about my general well-being.  Both mental and physical.

One of the strands which I have been pursuing is the idea of being true to how we actually feel about something.  I have not been good at believing in my right to feel angry or upset.  But I am getting better at holding onto and validating my feelings.

The current news climate, though, has caused me to think that we are all going to have to get better at this. We must not allow ourselves to be convinced by politicians or certain news outlets that our initial feelings of revulsion or anger about something are wrong.  We have to hang on to what we know to be true, to be right, to be fair.

In Nazi Germany, the necessary majority of people were gradually convinced - by way of an improving economy and much militaristic posturing - that the disappearance of the Jews, of the disabled, of any effective opposition was a good thing.  That it was for the greater good.  The Nazis didn't have social media but they had stupendous propaganda.  It was the ultimate in fake news, surely?

Meryl Streep's speech at the Golden Globes was a brilliant example of holding on to how something had really and truly made her feel.  And she used that to show the kind of behaviour we are up against.  Not just in the US either.  Brexit in the UK and the rise of politicians like Marine Le Pen in France have allowed all sorts of horrific things to be said and done which are just plain wrong.  To say nothing of our general malaise towards the continuing situations in the Middle East.

I believe in free speech and honest exchanges of opinions.  But no one, whatever their political colouring, should be allowed to use gender, race, religion or other human characteristics to attack their opponents.  If you do not have the wit and intelligence to put together a coherent, fact-based and fair argument, you should not be in public life.


[Not a family history post but one for our descendants maybe...]

January's here again

Holidays are a funny thing in family history.  All those of a certain age generally have so many photos from our childhoods which are of holidays.  Virtually no-one carried a camera 24/7 like they do now.  So the camera was particularly taken on holidays.  The photos show groups of people gathered on beaches, up mountains, round tables, in boats, etc.  Doesn't life look marvellous, we think.

Yet holidays are like little bubbles in a lifetime.  There is nothing normal about them.  That's the whole point.  You are often with people who you don't get to spend much time with ordinarily.  You are plonked down in mainly unfamiliar places.  Eating unusual food and trying new activities.  Or maybe not.  Maybe all your family photos are of gatherings in the same place every year, with the only perceptible difference being in the ages/quantities of people.

Whatever your family albums show, unless your ancestors were pretty wealthy, it is only in the last century - but more likely fifty years - that people have taken holidays as we would recognise them.  We owe a lot to the fight for workers' rights, whatever our politics!  Imagine if 2017 people only got one day off per month, like many in domestic service did only a century ago.

Now taking a holiday will always be a privilege and goodness knows, there are far more people in the world who do not have that privilege than those who do.   But making good memories, however or wherever we choose to doit, is vital to our well being in my opinion.  The booking gives you something to look forward to.  The return, after the initial shock (!), gives you memories to sustain you until the next time.  No wonder January blues start to kick in on about the 27th of December.  The build-up to Christmas and then flat spirits and fat bodies descend.  

This week, everyone seems to be talking either about diets and gyms or holidays.  Or both.  Including me, clearly....

British Values Day

Not written for a few weeks as you will have gathered.  Was really not sure what to say after Trump's victory on top of the rest of the weirdness in 2016.  However, I have been shaken from my lethargy by the appearance on our school calendar of 'British Values Day'.

We have not been told what this encompasses but it rang major alarm bells for me in the wake of Brexit.  A friend who is a school governor elsewhere says it's about tolerance and decency and so on and therefore should be embedded more into the curriculum on a daily basis.  She was surprised to see a whole day labelled this way.  As was I.

I come, as my regular reader (not sure if there is plural here!) will know, from an Anglo Indian background on my father's side.  I have done a great deal of family research and general reading about these mixed race people.  Early soldiers and male settlers were actively encouraged to integrate into India by taking native wives.  But the offspring of these partnerships gradually were prevented from marrying white settlers themselves and ended marrying within their own community.  But they were (are) Christian, Europeanised in dress and manners and not well received by the Indian population.  Mainly because the British used the Anglo Indians to prop up their rule of the sub-continent.  Railways, Post Office, telegraph systems, lower civil service levels - the nuts and bolts of the administration.  But socially the Anglo Indians were discriminated against by the British for their colour.  So 'British Values' changed over the course of the occupation of India, to accommodate whatever best suited those trying to maintain the Empire.  These chameleon tendencies are a pattern of all governments - whatever their political flavour - as they seek to control populations and advance their own agendas.

Why, for example, we are now classing basic human characteristics such as tolerance and decency as 'British Values'?  Does our government believe that enforcing a nationalistic tone in schools will drown out the news which our children are bombarded with elsewhere?  Of ministers refusing to help refugees.  Of cuts to all the services which children see around them - from doctors surgeries and hospitals to libraries or museums.  Of open racism.  

'You are British, children.  That is the best thing to be.'  Repeat until you are convinced and ignore the evidence to the contrary.

And how does our media fit into 'British Values'?  The gulf between headlines continues to grow.  The spin taken on different issues varies madly.  If you took your British Values from the Daily Mail, where would you be?  Some of their current stuff is beginning to look horribly like the pre-First World War headlines as regards antagonising Putin and Russia.

I am all for teaching our children tolerance, respect etc.  But in the current climate I am definitely not convinced that adding a 'British' aspect is helpful.

Remember, Remember

I was at a Guy Fawkes' Night bonfire on Saturday.  Number of strands to blog from this but I can't think how to tie them all together.  So here are my random thoughts:

1)  I found myself thinking 'it's like Beirut round here!' when every garden in the area was letting off fireworks.  Then realised what a child of the 70s and 80s I am.  There was always war and terrorism in Lebanon when I was a child and that was a regular Guy Fawkes comment by the adults.  I suppose it would be Aleppo or Mosul now but it seemed terribly inappropriate to say, when we know about the suffering being caused.  And there we were, all covering our ears and laughing and telling everyone not to stand too close.  We have no idea about being under fire for real.

2)  It has since occurred to me that we were supposed to be celebrating victory over a terrorist plot.  The Catholic plotters of 5 November wanted to blow up King James I and parliament.  But if our press is to be believed (!), there is nothing to value in parliament these days  Apparently there is no need for parliament to even debate the Brexit agreement because 'the people have spoken'.  Except they haven't really.  Not completely and overwhelmingly.  More like just about sneaked it because a large number couldn't be bothered to vote at all.  Unlike in 1605, our monarch does not have power over parliament.  We all sing God Save the Queen but really it should be God Save Democracy and Free Speech.  And God Save our Independent Judiciary. 

3)  To this day, no-one really knows if Guy Fawkes was fully implicated in the 1605 plot.  But he was the man caught, tortured and put to death in an attempt to forestall any further Catholic plots.  We read about his torture and execution with gritted teeth.  'How could they?' 'How awful!'  Yet torture remains as much a part of life in many places as it ever was in Stuart England.  And now the threat of it is permeating our society in new ways.  The woman who funded the court case for a parliamentary Brexit debate has been threatened with gang rape and beheading.  Rapes and serial killings - particularly against women - are continual 'entertainment' on our television channels.  Documentaries, contemporary drama and historical drama are all getting ever more explicit.  The news is full of ISIS torture and murder.  Are we therefore desensitised to a point where threatening such violence is acceptable?  How did we allow this to happen in a civilised society?

4)  By the time I blog again, we will finally know who is the new President of the USA.  Many bonfires in the UK used Trump effigies as their guys this year for the comedic value.  Let us hope that we can still find comedic value if he actually wins.  I strongly suspect that there will be nothing to laugh about if he gets into the Oval Office.

And as a family history 'by the way', be careful what you Google for.  I typed in a weird disease name from an Indian death record yesterday.  I was faced with the most horrible list of porn sites I have every seen!  I did eventually work out what the certificate should have said but be warned!!!!